E-commerce Dashboard

💡 Repeat customer count is 0. This result is expected due to the absence of historical purchase behavior in the dataset.

💡 Average delivery time is decreasing, but so are revenue and order volumes. This may be due to lighter fulfillment loads rather than operational improvements.

💡 The top two sellers contribute nearly 1 in 5 dollars of total revenue. They are key drivers of performance and candidates for strategic partnerships or incentives.

💡 Toys dominate both in volume (1.84M units) and revenue ($17.5M), far outpacing all other categories. Meanwhile, Housewares and Sports Leisure show high average revenue per unit (>$20), suggesting strong profitability despite lower volume.

💡 Wallets are used in ~18% of orders and generate over $4.5M in revenue, but adoption lags behind credit cards. Consider wallet-focused incentives, loyalty perks, or one-click reorders to increase usage.

💡 São Paulo city alone drives nearly $3.7M in revenue, far ahead of other cities. Urban hubs like Rio de Janeiro and Belo Horizonte follow, reinforcing the importance of metropolitan targeting for marketing and logistics.